Our Mission is to empower people with knowledge about their own bodies, and provide them with evidence-based, affordable, innovative solutions to live healthy and active lives.
The bioQuad Principles
The bioQuad® Principles elucidate the dynamic interplay between the four quadrants of life
Only when the quadrants operate in harmony, can the body perform at its optimum. The bioQuad® approach to support health selectively combines innate multi-functional regulatory molecules (bio-replenishments) with system-specific nutrients, and effectively deliver them to various target sites in the body. Our focus is to reinforce body systems, not just relieve symptoms. Our novel health technologies are backed by decades of scientific research, multiple patents and clinical studies with results published in top tier medical journals.
The Bio-Replenishment Theory
Survival, growth and multiplication are the fundamental principles of life. During survival, a living organism acquires a wide variety of nutrients (i.e. foods) from its environment/milieu. It breaks down these macro nutrients via the digestive process into micro/basic chemical units for utilization in a bio-compatible manner. These basic chemical units are required for body development, defense, performance, etc. For example, proteins from plant-based soy milk or an animal-based hamburger are bio-processed in a similar manner into amino acids. Such basic chemical units are – the 'SUPPLEMENTS.'
A living organism, however, synthesizes its own specific biochemicals for precise control of its growth and multiplication. Such exclusive biochemicals include nucleic acids (eg. DNA, RNA), regulators (eg. insulin, hormones), co-factors (eg. cytochromes, ubiquinones), modulators (eg. angiogenin, growth factors) and transporters (eg. hemoglobin, lactoferrin). During the life of an organism, these biochemicals are continuously utilized/depleted during vital functions and replenished by regular biosynthesis. Any deficiency, imbalance and dysfunction of these biochemicals manifests into a physiological disorder, disease or death. Such innate specific biochemicals are - the 'BIO-REPLENISHMENTS.'
Bio-replenishments are active regulatory molecules that exist naturally inside the body. Generally, these molecules are not found in their pure (isolated) form and co-exist with other substances. For example, lactoferrin is a bio-replenishment found in various biological secretions such as tears, saliva, milk, etc. In milk, lactoferrin is part of a complex chemical composition that includes proteins, sugars, lipids, minerals, and salts. The interplay between these different components establishes the cumulative health benefits of milk (as a whole food) and defines the multi-functional role of lactoferrin as a transport protein, immune modulator, bone regulator, prebiotic, antioxidant, etc.
The Naidu Group was founded in 2001 by Dr. Narain Naidu. It includes N-terminus Research Laboratory, a state-of-the-art research and development facility. Dr. Naidu leads a team of scientists and medical experts whose mission is to identify, isolate, and purify natural bioactive compounds. Their research discoveries are scientifically tested and clinically proven before being commercialized into cutting-edge nutritional products.
We believe that system optimization is key in the establishment of healthy body balance (homeostasis). By combining various active ingredients with our patented complexes and target delivery systems, we are able to create comprehensive formulas that support each body system. As a result, each system is replenished with both the innate multi-functional regulatory molecules (bio-replenishments) and system-specific nutrients that promote optimum health. The Naidu Group healthcare technologies currently reach hundreds of thousands of people in twenty-eight countries spanning five continents.